Interpreting culture through photography, at the intersection of nature, art & brand.
Max wanted to be a writer, now he makes pictures.
With a flair for florals, a crush on color and love of light, max's approach encompasses bold immersive world building with story-led imagery - balanced alongside research led insights and data driven iteration.
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Photography lead at deodorant and personal care brand Wild for 3 years, where Max helped build the visual identity of the brand alongside creative director Joshua Fray - eventually leading to the sale of the company to Unilever. One of the last things he worked on were the Brand Guidelines for photography, codifying & recording the visual handwriting that made it unique.
Former partner at PS Spaces/PS Productions where he ran the studio, working with Brands including Grind, Simba Sleep, Free Soul, The Luxury Collection & British GQ to name a few.
Select Clients:
Wild, Unilever, Walkers, Free soul, CPRESS, Grind, The Luxury Collection by Marriot, Graze, Simba Sleep, Acme de la Vie, The Jumeirah Hotel Group & British GQ.