Grind
WFH Campaign
Channels
Meta Paid ads, Organic Social, CRM/emails
Team
Creative Director - David Sheldrick
Photographer - Maxwell Correia
Stylist - Alexandra Greenhill
Assistant - Lisa Akhmetova
Performance strategy - Highrise Marketing
The Strategy
This campaign happened in the middle of covid when WFH became the name of the game, and grind had to pivot their business model away from in store and onto DTC. The idea was to create a campaign focusing on the experience of having Grinds barista quality coffee while WFH.
Ads
