Wild x Cath Kidston
Marble Ditsy case & Wildflower Bloom scent
Channels
Meta Paid ads, Organic Social, CRM/emails, Ecomm PDP
Team
Creative Director - Joshua Fray
Lead Photographer, Styling & Art Direction - Maxwell Correia
2nd Photographer - Martin Lomas
Copywriter - Euan Kitson
Designers - Erin Langford & Emily Sayers
Motion Design - Erin Langford
Strategy & Art Direction
(The strategy was simple)
Insights built from previous campaigns lead to 3 visual hooks.
Fragrance. Craft meets personal care. Partnership Design.
(Finding a visual thread)
We landed on an aesthetic inspired by female victorian biologists, where case and scent become part of a botanical collection, reinterpreted in the Wild way.
Floral & Fragrance focused
Craft meets personal care.
The 'deodorant your way' asset was wilds highest performing paid ad of 2025 carrying the highest meta ad spend, alongside a strong CTR.
We recreated this format with slightly different art direction & execution but the same messaging in subsequent campaigns which continued to demonstrate consistent high performance.
Partnership design focused
Paid Animations
Paid Ad's
