Wild x Cath Kidston
Marble Ditsy case & Wildflower Bloom scent
Interpreting the bathroom, botanical collections and floral meadows for Wild's Cath Kidston Collaboration.
Channels
Website Homepage, Meta Paid ads, Organic Social, CRM/emails, Ecomm PDP
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Team
Creative Director - Joshua Fray
Lead Photographer, Styling & Art Direction - Maxwell Correia
2nd Photographer - Martin Lomas
Retoucher - Becc Retouch
Copywriter - Euan Kitson
Designers - Erin Langford & Emily Sayers
Motion Design - Erin Langford
Art Direction
We landed on an aesthetic inspired by female victorian biologists, where case and scent become part of a botanical collection, reinterpreted in the Wild way.
Photography
Floral & Fragrance focused
1) Women 25-44 want a deodorant fragrance that makes them feel light, airy and fresh.
Case Design Focus
2) Women 25 - 44 want their bathroom aesthetic to match their personal style.
Partnership design focused
3) Women 25 - 44 who are already Cath Kidston customers, but may not have heard about wild yet.
Paid Animations
Meta Ad's
The Deodorant your way ad was wilds highest performing polished asset of 2025.
