Wild x Cath Kidston
Marble Ditsy case & Wildflower Bloom scent
Team
Lead Photographer, Styling & Art Direction - Maxwell Correia
2nd Photographer - Martin Lomas
Copywriter - Euan Kitson
Designers - Erin Langford & Emily Sayers
Motion Design - Erin Langford
Art direction & Strategy
The strategy is simple. We're not creating a single aesthetically aligned campaign, we're threading multiple visual hooks to try and snag different fish. Interior obsessives who want a case that fits into their home aesthetic. Fragrance fanatics looking for something floral to add to the mix. And of course dipping into the pool of Cath Kidston through the partnership.
Art Direction
Floral Freshness
The challenge here was finding florals that weren't too distracting from the intricate detail of the case and refill whilst also building a scent world which would be immersive but not visually overwhelming.
the solution - referencing one of the florals on the case as closely as possible, a limited palette of light pinks, lilacs and green tones in the form of 'Daydream' cosmos was chosen, with the addition of moss to create a solid base and some peripheral florals to add density and depth.
(luckily in bloom in late summer)
Design focus
The challenge here was finding florals that weren't too distracting from the intricate detail of the case and refill whilst also building a scent world which would be immersive but not visually overwhelming.
the solution - referencing one of the florals on the case as closely as possible, a limited palette of light pinks, lilacs and green tones in the form of 'Daydream' cosmos was chosen, with the addition of moss to create a solid base and some peripheral florals to add density and depth.
(luckily in bloom in late summer)
Partnership focused
The challenge here was finding florals that weren't too distracting from the intricate detail of the case and refill whilst also building a scent world which would be immersive but not visually overwhelming.
the solution - referencing one of the florals on the case as closely as possible, a limited palette of light pinks, lilacs and green tones in the form of 'Daydream' cosmos was chosen, with the addition of moss to create a solid base and some peripheral florals to add density and depth.
(luckily in bloom in late summer)
Paid Ad's
Paid Animations
