Wild x Cath Kidston
Marble Ditsy case & Wildflower Bloom scent
Team
Lead Photographer, Styling & Art Direction - Maxwell Correia
2nd Photographer - Martin Lomas
Copywriter - Euan Kitson
Designers - Erin Langford & Emily Sayers
Motion Design - Erin Langford
Strategy & Art Direction
(The strategy was simple)
Insights build from previous partnership campaigns lead to 3 visually consistent but diverse hooks. Interior obsessives who want a case that fits into their home aesthetic. Fragrance fanatics looking for something floral to add to the mix. And of course those who are invested in Cath Kidston who haven't heard about Wild.
(Finding a visual thread)
Leaning on botanicals of scent and the case design, paired with the craft and illustrative focus of Cath. We landed on an aesthetic inspired by female victorian biologists, where case and scent become part of a botanical collection, reinterpreted in the Wild way.
Floral Freshness
(Featuring the ever so cute & dainty daydream cosmos flower)
The challenge here was finding florals that weren't too distracting from the intricate detail of the case and refill, whilst also building a visually immersive scent world.
(luckily in bloom in late summer)
Design focus
(Elevating the bathroom routine)
Naturally this aesthetic transitions quite seamlessly into the bathroom threaded with the continuation of floral elements from the immersive set. Creating a visual that is both aspirational and relatable through the use of props and styling.
Partnership focused
(Where craft meets personal care)
Marrying the worlds of a clothing brand and
(highest performing ad of 2025)
Paid Animations
Paid Ad's
