Wild Valentines 2025
Love hearts case & Love potion scent
Team
Lead Photographer, Styling & Art Direction - Maxwell Correia
Designer & Art Direction - Erin Langford
Copywriter - Euan Kitson
*flip phone for best viewing experience
Strategy & Art Direction
(Dirty or Flirty?)
We broke this campaign down into 3 territories.
Dirty. Flirty. & Love Yourself.
(Finding the red thread - art direction)
Soft, moody lighting and a creamy, glow-y filter were applied to give this campaign a sensual and hazy aesthetic.
Dirty
Woman 25-44, looking to spice up their valentines a little with some before, during and after personal care.
Flirty
Woman 25-44 looking to freshen up for a romantic and cute valentines date.
Love yourself
Woman 25-44 looking to treat themself or their bestie on valentines.
