Wild x Cath Kidston
Marble Ditsy case & Wildflower Bloom scent
Team
Lead Photographer, Styling & Art Direction - Maxwell Correia
2nd Photographer - Martin Lomas
Copywriter - Euan Kitson
Designers - Erin Langford & Emily Sayers
Motion Design - Erin Langford
Marble Ditsy Case
Wildflower Bloom
Wildflowers, Jasmine & Tuberose
The Strategy
We broke this campaign down into 3 segments, immersive scent led floral world, interior and design obsessive focused & collab partnership focused.
Art Direction
Immersive scent world
The challenge here was finding florals that weren't too distracting from the intricate detail of the case and refill whilst also building a scent world which would immerse viewers in the scent.
Sooo the solution - referencing one of the florals on the case as closely as possible with consideration to seasonal availability, a limited palette of light pinks, lilacs and green tones in the form of 'Daydream' cosmos was chosen, with the addition of moss to create a solid base and some peripheral florals to add density and depth.
(luckily in bloom in late summer and cute to boot)
Paid Ad's
Paid Animations
