Wild Antiperspirant
Antiperspirant category launch
Interpreting Sports, Sweat & Stress for Wild's Antiperspirant launch campaign.
This campaign was about introducing wild's new antiperspirant formulation to their existing customers, as well as tapping into new customer segments and lapsed customers with the primary focus on efficacy and sweat prevention.
The biggest challenge was navigating the aluminium salts which make an antiperspirant work but aren't a naturally derived ingredient, and might concern wild's eco-conscious primary customer base.
Channels
Meta Paid ads, Organic Social, CRM/emails, Ecomm PDP
_______________
Team
Creative Director - Joshua Fray
Lead Photographer, Still life styling & Art Direction - Maxwell Correia
Art Direction & Fashion Styling - Erin Langford
2nd Photographer - Martin Lomas
2nd Photographer - Jessica Griffiths
Retoucher - Becc Retouch
Copywriter - Euan Kitson
Designers - Emily Sayers
Art direction
The first visual thread focused on efficacy and kind to skin natural ingredients, through sporty, bright and fresh model focused creative, inspired by clean girl & athletic girl aesthetics interpreted in wilds visual vocabulary.
Woman 36 - 55 need high performing, long lasting odour protection.
The second visual thread focused on wardrobing deodorant. The idea that you can have different deo's for different days. Wild's natural roll on formulation for the everyday and higher efficacy antiperspirant for the big days.
Meta Ads
