Wild Antiperspirant
Antiperspirant product launch
Interpreting Sports, Sweat & Stress for Wild's Antiperspirant launch campaign
Channels
Meta Paid ads, Organic Social, CRM/emails, Ecomm PDP
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Team
Creative Director - Joshua Fray
Lead Photographer, Styling & Art Direction - Maxwell Correia
Art Direction - Erin Langford
2nd Photographer - Martin Lomas
2nd Photographer - Jessica Griffiths
Retoucher - Becc Retouch
Copywriter - Euan Kitson
Designers - Emily Sayers
Insights & Art direction
1) Woman 36 - 55 need high performing, long lasting odour protection.
Art direction takes inspiration from clean girl & athletic girl aesthetics interpreted in Wilds visual vocabulary
2) Woman 18 - 35 want a premium looking product that makes them feel good about the ingredients they're putting on their bodies.
Aesthetics for this are more a polished lifestyle again hinting at a clean girl aesthetic.
Meta Ads
