Wild Midnight Bloom
Midnight Bloom Stick & Roll Deo with Black Rose & Velvet Scent
Channels
Meta Paid ads, Organic Social, CRM/emails, Ecomm PDP
Team
Creative Director - Joshua Fray
Lead Photographer, Styling & Art Direction - Maxwell Correia
Copywriter - Euan Kitson
Design & Art direction - Emily Sayers
Art Direction
(Finding a visual thread)
Interior obsessives. Fashion forward.
Meta Paid Ads
The 'deodorant your way' asset was a recreation of wilds highest performing paid ad of 2025 carrying the highest meta ad spend, alongside a strong CTR.
We recreated this format with slightly different art direction & execution but the same messaging in this campaign which continued to demonstrate consistent high performance.
