Wild x Paddington Bear
Paddington bear case & Orange marmalade scent
Bringing Wild into the world of Paddington Bear,
Channels
Meta Paid ads, Organic Social, CRM/emails, Ecomm PDP
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Team
Creative Director - Joshua Fray
Lead Photographer, Producer & Film Director - Maxwell Correia
Gaffer - Martin Lomas
Assistant & Model - Jessica Griffiths
Designers- Erin Langford, Em Sayers & Selina Chadnani
Copywriter - Euan Kitson
*flip phone for best viewing experience
Motion
'Cue me manically searching Sainsbury's for marmalade at 8pm the night before the shoot.'
(Paw-fectly planned & bear-y well executed)
We went big and bold on this campaign - shot on location at the paddington experience in London, the aim was to immerse new & existing customers in the Paddington universe.
Wild had recently launched in the US and the expectation was that this partnership would be popular there.
