Wild Jungle Case
& tropical jungle scent
Chirping, howling, rustling, snapping, creaking, growling, twittering and then silence… the Jungle
Channels
Website Homepage, Meta Paid ads, Organic Social, CRM/emails, Ecomm PDP
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Team
Creative Director - Joshua Fray
Photography, Set Design & Styling- Maxwell Correia
Copywriter - Euan Kitson
Designers - Matt Swift & Emily Sayers
Commissioned for personal care and deodorant brand Wild’s jungle case and tropical jungle scent launch.
This a conceptual scent, meaning its named to evoke a feeling and sense of place. Art direction focused on creating a dark moody narrative, leaning into the character of the scent.
A musky fragrance with notes of fern, vetiver and smoky wood. Also bringing in visual language from cinema, to create something that felt dark, mysterious and a little dangerous.
Behind the scenes
Meta Ads
